Online Marketing & Social Media Strategy

The Digital world offers Luxury brands a chance to design branded online experiences and nurture product, service, exclusivity and attention to detail.

Roxanna’s work helps Luxury brands communicate the story behind the product, the materials, the production, and the design, via successful online marketing and social media strategies.

- Online Communication Strategy

- Digital Engagement Planning 

- Social Media Strategy 

- Earned Media Idea Creation 

- Word of Mouth & Content Distribution 

Cross-Channel Retail

Roxanna provides Luxury brands with tools and best practices that help them break internal silos and design seamless cross-channel shopping experiences.

- Consumer Behavior & Touch-Points

- Mobile Strategy

- Cross-Platform User Experience Design Ideation

CRM

In an age of global luxury consumption and strong challenges on the growth potential of many Luxury brands, the digital revolution opens a new and unique opportunity for Luxury brands build relationships at scale through strong CRM programs.

By rigorous work and analysis, Roxanna proposes solutions for Luxury brands to create unique cross-channel CRM initiatives that surprise and delight their customers.

- Communication Optimization 

- Relationship Building & Lead Generation

- Customer Experience Integration 

Project Delivery

Roxanna’s work helps Luxury brands generate original ideas and take appropriate action in order to build successful online customer experiences that drive their brand and business objectives, at a fraction of the price. 

Roxanna ’s strategic approach is unique to each client: always seeking to be flexible and responsive. Every consulting project is backed by a preliminary brand analysis, a thorough research on the market environment to create a baseline for a clearly defined set of opportunities.