The Challenge:

Modist sought Roxanna’s services to prepare a proposal for a global Italian fashion brand, outlining the benefits of a B2B White label tool that would not only provide the retailer with ROI data for marketing and press spend, but also help increase conversion rates, consumer engagement, complementary/add-on sales, as well as support selling higher priced and unique products, both online and in stores. 

The Solution:

A proposal to incorporate Modist content within the brand's website and digital marketing communication. The proposal included an initial assessment of the brand's current Marketing, CRM, PR & Multi-Channel environment and identified a unique set of opportunities for each dimension with regards to incorporating Modist content. 

The Challenge:

Burberry solicited Roxanna’s assistance to think about the Burberry Kisses Campaign's overall impact and suggest ways in which it could have been pushed further to become an even stronger campaign. 

The Solution:

A preliminary assessment of the campaign's worldwide reach was followed by a side by side analysis of its elements and their effectiveness at portraying Burberry's brand DNA. Suggestions for improvement included ways to monetize the campaign via web and social calls-to-action and advanced digital capabilities, as well as ideas to partner with key influential bloggers to further personalize the campaign, connect with consumers, and bring additional awareness and legitimacy to the brand's new beauty line on an international level.

The Challenge:

Loro Piana solicited Roxanna’s assistance to introduce a CRM digital client book that synchronizes all customer and store data with interactive functions to help sales associates personalize their level of service, enhance their client recognition capabilities and tighten the relationship they have with customers.

The Solution:

A user experience design and content roadmap for an iPad-based tool to be used at all levels of management, helping to measure the profitability of the stores, performance of all sales associates, client loyalty and return rate, and ROI on all deployed CRM activities.

The Challenge:

Pomellato sought Roxanna’s services to help bring its corporate site and e-store onto a single platform and improve its social media strategy.

The Solution:

A clear identification of short and longer term fixes to merge the corporate site and e-store, supported by a set of proposed scenarios and wireframes.

This work was supplemented by a thorough identification of industry best practices and consumer trends, an analysis of Pomellato’s current social strategy and share of voice, followed by suggestions for improvement which the brand used to enhance its digital and social media strategy.

The Challenge: 

Tomas Maier contacted Roxanna at its brand revamp stage and tasked her with the mission to clearly define an online communication strategy that is in line with Tomas Maier’s discrete approach, whilst educating consumers about the inspirations behind the brand’s 2014 cruise collection and new US store openings, conveying the distinct differences between Tomas Maier and the other brands within Kering’s Luxury portfolio.

The Solution:

A framework to create an integrated online experience supported by brand relevant content product visualization tools and e-Commerce functionalities, as well as a strong multichannel approach, connecting the .com to the new in-store experience.

The Challenge:

Brioni asked Roxanna and her MBA team to provide an update on the luxury market dynamics in China, as well as a proposal aimed to help Brioni thrive in this competitive market.  

The Solution:

This report assessed Brioni's ability to deliver on current Chinese consumer trends without having to compromise its brand identity. An analysis of the macroeconomic environment in China was made, focusing on indicators that drive luxury consumption and zooming in on the menswear category. A detailed discussion on emerging luxury trends amongst Chinese consumers was also featured, followed by an analysis of the impact of environmental changes (such as the Chinese government's anti-corruption campaign and ban on "gifting", consumption and import duty taxes, currency fluctuations and consumers' ease of traveling) towards consumer behavior and luxury consumption. 

Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum. 

Images provided by Ákos Major (http://akosmajor.com). All rights reserved.